I have been reading a lot of posts in forums and it struck my interest.

Cheaters can be kicked-out and they can make a new account over and over again....but the point is how to prevent them? It would be very hard and time consuming..

There were post even directly implicated themselves as cheaters and yet.... still at large and being played with by the same chess.com player as a group/team.

Is it possible that that an administrator or group of administrator is behind some of the cheaters to spice up the game and produce hot/fiery things to talk about? Is it a part of a marketing strategy... wherein at some point in time words written in blogs, articles etch... would bring out all possible words to further increase      ( though it's already #1 search) the chances to be found in majority of search engines. Thus, surfers would somehow end-up in chess.com's pages? 

If this is the case... it's a good idea... but the problem is! What is the use of saying cheaters if found will be kicked-out or result to cancellation of his/her account. There were articles from admin. regarding courtesy, etiquette's, etch... what is it for? Moral web publicity? Implicating oneself as a cheater by directly saying he/she is cheating is a direct testimony of it's unfavorable activity.

What I'm saying is....  You cannot promote honesty and sportsmanship if the promoter itself is very lenient to people who blatantly admit and boast of his cheating. Thus in due time like a rotten tomato with whole bunch of fresh ones will be all rotten. 

I'm afraid that there will come a time that members would result to cheating because the site somehow directly or indirectly tolerates cheaters. 

Lastly in this case, on my opinion... There won't be or less propagation of friendship. A new member can just use the site to play with their true friends. A member might not upgrade to premium account... why? whats the use of other benefits if you know you're playing with (though not all) cheaters, one would prefer playing with their computer, no need for subscription and costless.

" THE POINT IS - CHEATERS ARE NOT CHEATERS UNLESS BEING CAUGHT IN THE ACT, AND BLATANT ADMISSION OF CHEATING IS A FACT AND NEEDS TO BE DEALT WITH ACCORDINGLY. IMPOSING RULES STATED ON THE TERMS OF AGREEMENT, IN USING THE SITE." 

I might as well create a tournament. " tournament of chess engines"  1,000,000 points and 20,000,000 trophies available for the sole winner.

" This are my thought that I wanted to share to all members to improve playing etiquette's and to promote sportsmanship, honesty and should not be considered as a derogatory remark to a person or group of person."

 Cheating is self-serving for whatever purpose they have. But definitely Points and trophies are just measurement for activeness, and self-fulfilment is the real measurement of our efforts in everything we do. thus, there will never be self-fulfilment in cheating.

To all members.... out there, if you fill you were being cheated... strive harder and make things better by trying to learn and enjoy the game. If you cannot beat them... retreat and revise your strategies DO NOT JOIN THEM. It feels much better knowing you've won against a top of the line chess engine....lol.

Goodluck to all your games and be guided accordingly.