What the heck am I seeing ads for Kraft Foods Snowball Cakes for?

When I paid for the diamond, that means no ads.  Make this go away please.

You have your meebo chat bar turned on.

Unfortunately as meebo is a 3rd party service any member wanting to use the chat bar will see the ads. We are sorry about this but we cannot remove them, they are a part of the meebo service.
The only way to remove the ads you see on the chat bar, is to completely turn off the chat bar itself and not use it.

You can completely turn off chat completely in your  Privacy section (Account)

http://www.chess.com/home/privacy.html

Where it says "Chat Bar", use the drop down box and mark as "Never Show" then save settings at the bottom of the page

OH!!! OK, thanks!