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Magnus Carlsen's YouTube Channel And New G-Star Campaign Video

  • PeterDoggers
  • on 2/17/14, 7:58 AM.

Here's a brief update on Magnus Carlsen, the 23-year-old World Champion from Norway who is still quite busy taking chess “outside the box”. Recently he started his own YouTube Channel, and today the brand new, spectacular G-Star Raw video for the Spring/Summer 2014 Collection has come out.

Below is Carlsen's first video, posted on 6 February on his YouTube Channel. The channel uses the URL Youtube.com/user/themagnuscarlsen — too bad Youtube.com/user/magnuscarlsen was already taken by someone called Rodrigo Chaves!

At the moment it's unclear what Carlsen has in mind for his channel, but we'll keep an eye on it obviously!

More interesting is the following video, launched by G-Star earlier today. Quite a spectacular piece! On their Facebook page the fashion company writes:

“G-Star uses chess as a metaphor for life in the Spring/Summer 2014 campaign video featuring Magnus Carlsen and Lily Cole as they move forward through a surreal chess match that tests both strength and strategy.”

The info box on Yoube provides the following:

“In 2014, G-Star re-thinks the status quo and re-thinks beauty. With chess as a metaphor for life and the G-Star design ethos, the campaign is a call to think and re-think every move, to always move forward.

In the campaign film directed by Shueti, Magnus Carlsen and Lily Cole enter a fantastical game of chess in a surreal landscape of concrete and steel. Drawing a link between Carlsen, Cole and G-Star, the film shows how an uncompromising attitude is key to moving forward, in any pursuit.”

You can find out more about the director of the video at Revolver and on his own website.

G-Star Spring/Summer 2014 Collection, Image 1

It's the first time for G-Star to work with the same male model twice. Carlsen worked for the Dutch fashion company in 2010-2011, when the female model was Liv Tyler. Late last year G-Star asked the young Norwegian to continue their cooperation.

G-Star Spring/Summer 2014 Collection, Image 2

This year Carlsen stars with Lily Cole, an English model and actress. At the age of 16 she was booked for her first British Vogue cover and has worked with many well-known brands, including Vogue worldwide, Alexander McQueen, Chanel, Louis Vuitton, Jean Paul Gaultier, Marc Jacobs, Prada, De Beers and Moschino. More on Cole at Wikipedia.

G-Star Spring/Summer 2014 Collection, Image 3

11417 reads 33 comments
9 votes


  • 14 months ago


    "Why is this on a chess website?"

    Because it's about the World Champion in chess?

  • 14 months ago


    That girl looks like an alien. I don't know. I like Magnus, but I don't like when they try to make chess look cool. It doesn't come off as cool to me, it comes off as odd and maybe even a bit desperate. It looks like they're trying to be cool.

    Cool doesn't try to be cool. 

  • 14 months ago


    Why is this on a chess website?

  • 14 months ago


    So cool.Good for Magnus

  • 14 months ago


    This is great!

  • 14 months ago


    Thanks to Carlsen for bringing visibility to Chess!

    (and not being influenced by the invitable nostalgics...)

  • 14 months ago


    It's good to be champ.

  • 14 months ago


    I'm sorry, maybe I'm too old and I grew up following players like Tal, Fischer etc. I don't see any growth for chess in a fashion video by a fashion company. Modern world is really plastic and cold. Mah! Disillusioned... is the right word?

  • 14 months ago


    Very cool, both for MAgnus and chess as a sport!!

  • 14 months ago



  • 14 months ago

    IM DanielRensch

    So cool! Good for Magnus - continuing to transcend and grow chess for the benefit of all of us!

  • 14 months ago


    LOLOL!!!! That G-star video was HILARIOUS!!! I think the pictures are messed up down below though...

  • 14 months ago


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