Chess - a Hard Sell

batgirl
batgirl
Mar 27, 2008, 2:09 PM |
19

 Chess in Advertising nullAlthough Chess isn't a common theme in advertising, the practice goes back at least a century and a half when Kaichen & Rothschild usurped Morphy's image to sell their cigars (made of the finest Cuban yara tobacco).

 

While the media still tend to portray chess players as peculiar, anti-social recluses, the Advertisement field, which seems to know more about human nature than almost anyone, uses Chess to convey the idea of discriminating taste and savoir-faire - that is, Quality.

Perhaps that the truer conception that the general public holds of Chess and it's disciples . 

 

 Throughout the years, Ads using a Chess theme have covered many products-

 

Tobacco:

in addition to the Morphy ad above, Old Gold cigarettes used a chess theme

 

 

Then there's Automobiles:

Opel Vectra

 

Renault

 

 

Alcoholic Beverages:

Highland Queen

 

Hunter

 

Miller Beer 

 

Old Grand-Dad

 

Red Cap Ale

 

 

Soft Drinks:

Coke

 

Pepsi

 

 

Perfumes/Colognes:

Tocadilly Perfume

 

Seguin Acqua di Colonia

 

 

High Tech:

Douglas Aircraft

 

 

En Tel of Argentina

 

 

Navi-Sys 

 

Food:

Stouffer's Dinners

 

 

Miscellaneous:

Anti-Drug Advertisement

 

Kromekote Paper Products