Monster Chess with LEGO and LabVIEW

The retail cost must be the sum of the cost of the Lego pieces, the automaton components and the license for LabVIEW for Robots. Since the project was done by university students, there were no royalties included yet. If they sold this in mass production and did not change anything, expect it to be more than US$30k.
Imagine huge chess pieces made of 100,000 LEGO pieces and automated using LabVIEW for Robots...
Retail cost: US$30,000.00
Watch the youtube.com videos on the websites:
Official website: http://www.teamhassenplug.org/monsterchess/
Chessbase.com coverage: http://www.chessbase.com/newsdetail.asp?newsid=6737