brettregan1.... I strongly disagree with you about chess being a waste of time. My guess is that you are not an educator nor do you have kids yourself. Simply put, I think Mr. Lund is trying to encourage his kids to continue learning and through the process of trying to improve themselves at chess, they gain confidence in themselves as students and young adults. One of the main goals of any educator is to help kids to strive to reach their potential. I do not believe that Lund's main goal is to urge his students to become grand masters but simply learn how to apply themselves. Such a skill and experience will only benefit them as they meet new challenges in college and the work world. He is asking of his chess club no more than any coach of a sports team would ask of their players: Do your best and learn to be better.
Jaggededge, I agree with you 100%. Whether or not these kids ever get serious about chess or even keep it up as a hobby later in life, the logical and analytical skills you develop in chess are invaluable. Strategizing, planning ahead, looking at the big picture.
I wouldn't even worry about how to get the kids to "take it seriously". I would just try to keep them coming back :)
Chess is an integral part of our church's work with youth. It teaches how to plan and think logically, which in turn helps the kids in their future endeavors. Learning to think about consequence and timing is a much needed life skill.