But his momentary triumphalism, a Jamaican flag draped across his shoulders, was shattered when he failed to outrun a Chinese cameraman riding a Segway, the ubiquitous two wheeled self-propelled scooter, which then crashed into him.

Millionaire Segway tycoon dies in cliff plunge on one of his own scooters

The multi-millionaire owner of the company that makes Segway motorised scooters has died in a freak accident while riding one of his vehicles.

Jimi Heselden, 62, was found dead in a river after plunging 80 feet over a limestone cliff near his home.

He was riding a rugged country version of the two-wheeled Segway when tragedy struck.

The body of the businessman, a former miner who was estimated to be worth £166million, was found in the River Wharfe at 11.40am on Sunday by a passer-by.

Police are investigating, but it is believed he lost control of the machine as he travelled along a bridleway close to his estate near Boston Spa, West Yorkshire.

The narrow pathway used by walkers is littered with tree roots and is rutted and uneven for most of its length.

The Segway was found in the river near his body, indicating that he was still riding the scooter when he drove over the cliff.

Segways are banned on British roads for safety reasons, but are legal on private land. Mr Heselden had bought the Segway company in a deal last December and planned to further develop the machine.

Signs and Wonders and a gracious Bolt

Jamaica's one track pony, will the relay team hold up their end and PARTICIPATE at the highest level.