How To Become An Affiliate With Chess.com
How do I become an Affiliate for Chess.com?
Affiliates must be approved by Chess.com's Vice President of Marketing and Operations, Brenan Klain. Affiliates must complete the application below, including the reasons they'd like to work with Chess.com to help grow the game of chess on the web.
Why become a Chess.com Affiliate?
Affiliates are given a cash kickback for any and all premium members they send to Chess.com. It takes minimal setup work, and can yield passive income to you or your organization for doing nothing more than suggesting a service you fully believe in and enjoy yourself: a Chess.com premium membership!
Some of our most active affiliates earn hundreds (on occasion, even thousands) of dollars a month. They do this by attaching their unique affiliate id to any link that leads to Chess.com, and if / when a visitor becomes a new member and eventually upgrades to premium members, affiliates get paid.
Still have more questions? Check out our FAQ, click here.
What's the percentage / kickback an affiliate receives? The standard / starting percentage is 30% of any premium upgrade to the affiliate.
Am I credited on renewals or only new signups? You are credited for any and all "new premium members" you bring to Chess.com. If and when those members that you brought to Chess.com renew their memberships, you are credited your affiliate earnings for life. Meaning, every renewal of a new member earns you 30% of the renewal/upgrade fee forever.
Can I use my Affiliate ID to get credit for already existing Chess.com Members? No. Existing (or previously) premium members who upgrade through your referral id# will not provide upgrade credit.
Is there a chance to earn more than 30% revenue on premium upgrades? Chess.com offers a "Partner Level" affiliate status that includes a special landing page, automatic "fan club" signup functionality, and in some cases, an increased revenue percentage. Partner deals are negotiated privately and are not available for application.
How does linking to chess.com work? You can make any banner hyperlinked (or even just provide a simple url with your reference id included, example www.chess.com/membership?ref_id=[your-affiliate-id-goes-here-without-the-brackets] here.
Do you have any tips on the best way to market and get new premium upgrades? Yes, we do! Often, the most effective endorsement is a personal one. Recommend a particular video (in an email blast to your students!) or tell people to check out a recent news article (on a Magnus Carlsen victory). Simply add your reference id to the end of ANY url to Chess.com, and new premium members will be tracked and rewarding to you!
I have no design experience and I'm not sure what banners to use. Does Chess.com provide me with some easy templates and steps? Yes, we do! We have all the assets you need, and will provide those to you via email upon approval of your affiliate status. In fact, here's a public dropbox link with some of our readily available banners for commonly needed sizes.
Won't these banners be ugly, and feel like "ads", intruding on the experience of my website's / blog's visitors? No. In most cases, affiliates choose non-intrusive sizes like 200x200 (the size of a thumbnail picture). Yes, we have banners as big as you want them, including "headline / homepage" style banners to grab the attention of your visitors, but you can use the images and banners you're comfortable with.
Do I have to use a banner? No. The affiliate process automatically tracks the new user and gives you credit as long as they came from your unique id #. This id # can simply be attached to any url on Chess.com, and can be shared just as it is.