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Make Your Move—Partner With Chess.com

Make Your Move—Partner With Chess.com

CHESScom
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Join the number-one chess community with the biggest stars of the game in and around the most important chess events in the world.

Join a trusted group of brand partners

  • Selective, community-first partnership strategy
  • Vertically-integrated value chain from playzone to TV broadcast
  • Custom partnership campaign design

Leverage the most interest chess has ever had before

  • 155+ million registered users
  • 50+ million monthly active users
  • 260 days of chess broadcasting per year
  • 1+ billion games played per month, including PvP and brandable bots
  • Multiple events per month with sponsorship opportunity
Source: Google Trends.
The chess surge in numbers. Source: Google Trends.

Chess interest is booming as we are hitting a record number of games played and a surge in amazing creators, streamers, coaches, and chess community members who create awesome content.

Why And How Marketing On Chess.com Works

  • Become a part of the chess community - Authentic branding on the world’s leading chess events.
  • Convert the attention into action - Brand-enhanced performance campaigns on Chess.com.
  • Learn, improve, repeat - Monthly reporting and dedicated account management.

Modern, vertically-integrated sponsorships are the best way to become a genuine part of the chess community and benefit while supporting the game! Access a unique community and take advantage of a wide range of brand exposure and activations to get your name out there by partnering with Chess.com and the world’s leading chess events. Our packages include naming rights of premium chess events, logo rotations and advertisements on global and international broadcasts, fan engagement, and social media campaigns.

Partner Integrations allow our partners to add value through custom content and segments, creating value for fans and players through deep integration.

Performance Elements such as chatbot shoutouts, social campaigns as well as desktop and mobile banners on Chess.com round off our offering.

All of our partners receive monthly reports and a designated key account manager. Partners also have preferential access to further sponsorship opportunities in chess.

Multidimensional Returns—Make An Impact With Chess

  • The United Nations recognizes chess as a sport that offers important opportunities in the implementation of its Sustainable Development Goals. According to them, chess strengthens education, realizes gender equality and the empowerment of women and girls, and fosters inclusion, tolerance, mutual understanding, and respect.
  • Our flagship events have won Environmental, Social, & Governance ESG Awards and social impact nominations.
  • Innovation playground: The Champions Chess Tour was also named a Leader in Sport as it won the prestigious Digital Entertainment Innovation Category at the Leaders Sports Awards.

Learn More & Get Started

Champions Chess Tour

With a $1.7 million prize fund and the best players in the world, the Champions Chess Tour is the biggest and most prestigious online chess tournament in history.

Speed Chess Championship

The Speed Chess Championship is Chess.com's major speed chess event. The event combines the most played and viewed time controls on Chess.com with an innovative format built around a match clock.

But that's just the start. See our full event calendar here.

Now It's Time—Make Your Move

If you want to promote your brand by partnering with Chess.com, you can contact us at bizdev@chess.com.

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