Yowsa. Actually if you look at the small print at the bottom of the official site, you'll see acknowledgement of Chessbase's copyright. This reminds me that I was first introduced to Fritz years ago when it provided the engine to a little known PC chess app called "Extreme Chess" (which was not a Chessbase product, per se). Apparently they aren't above licensing stuff to other vendors.
A version for the Wii too... Eeeenteresting.. :-)
EDIT: Thanks for costing me another $10, Gastro. I haven't had time to really get into it, but so far, I can say that it's very slick. I'll post more informed opinions when I get some. Thanks for the heads-up. :)
Here's the iTunes store link.
When I saw this new title in the AppStore, I immediately thought it was ChessBase's Fritz, however upon further inspection it seems that this is an entirely different entity. I wonder if there's going to be some copywrite infringement case in the near future. Unless this really is the Fritz that we all know about except rebranded and with a better, more consumer oriented marketing strategy.
The game is by Gammick Entertainment. Here's Gammick Entertainment's "sub-site" for the game (not sure what else to call it). Here's the official site for the game. It looks impressive from a graphical perspective. It's touted as being the strongest player in the world (Rybka might have something to say about that). There are versions for the XBOX 360, PS3, Wii and Nintendo DS (and of course, the iPhone, but that strangely doesn't get mentioned on the main page of the site).
If you decide to purcahse it, let us all know what your experience with it is!