Fckn marketing bullsh*t
How about the snooty "cute" girls... "more taste, or less taste?" to either the guy in the too short bathing suit, the too tight jeans, etc... when the truth is... "less taste or less taste"? How about a real beer? "oh, we don't serve it here."
Did you ever wonder why (please read this using your best Andy Rooney voice) why your beer's flavor gets stuck in the bottle? Why did it take this long to create the bottle throat turbulator? I'm mean, the flavor's been stuck in the bottle for years, and finally, thanks to Miller or bud or lite or extra lite or ice lite or one of them who created the "turbulator", we can finally taste our beer. Beautiful.
And also,
did you ever run to your fridge, pull out a beer, and wonder if it's cold? thank yeast that Coors thought up the cold sensitive can. When it's blue, it's as cold as the rockies. Finally, I can look at the can, and know that my beer is cold! Because, after the accident, I can't feel cold anymore and I need blue F'in mountains to tell me.