Kicking the bishop should give you a comfortable game.
After 4.a3 if Black takes on c3 you get a kind of Saemisch variation of the Nimzo which is known to be bad for Black if he has commited his pawn to d5 as White will usually get a big center and easily undouble his c-pawns with cxd5 and c4. Here is a classic game to show this:
After 4.a3 if Black retreats his bishop to e7 you can play 5.cxd5 exd5 6.Bf4 with a Carlsbad structure to follow in which your are kind of a tempo up as a3 is a useful move for minority attacks.
1.d4 d5 2.c4 e6 3.Nc3 Bb4
Playing as White against this move order the other day, I couldn't work out what the best way to approach it is. It's not mentioned as worthy in the books I have, but it doesn't look too bad either. Against the Nimzo-Indian I play Qc2 after ...Bc4, but that can't be right here; the Bishop can't be easily forced into commitment with a3 for one thing.
Any QG players with instructive thoughts on this, please?