My first idea getting press interested was my experience when I stood a chance beating Korchnoi as 14 year old kid not even a clubplayer. This is definitely relevant luring people's eyes towards the upcoming title match. The names of people back in the days of the Baguio city people still carry fresh in their minds whereas Carlsen, if you're lucky, simply means what he stands for. Some spoiled brag who grew big in advetisement.
In case anybody is interested I translarte my piece and just post it here.
In the Netherlands, with perhaps the oldest tradition in the world toward the game, the complete disregards for the upcoming champioship is annoying. Your average guy is put at a loss mentioning Carlsen. Do people realize that where chess once was popular and beloved by everybody people couldn't care less nowadays? Do you realize the chess world has themselve to blame for this?
Just about every amateur in the world was put at a loss because the elite started computer like lines as common practice where the very same magazines where instructive explaining things. Its by professionals for professionals and, as for Dejan Boikov, the latter also don't use this they look themselves. Even I spotted mistakes Karpov overlooked. Don't get scared away for some bigmouth icon they are all humans you know. Always take criticism at heart and always bypass diagrams once in doubt looking at the board. Still convinced just trust your instincts!
All those egocentical elite players better start looking behind at the wasteland they created. Once computers get instructive towards their owners they themselves are left behind as a bunch of anachronistic lunatics where everybody else, who love the game, yet again starts making progress.
I start a discussion here how to bring the game back to the street. Why the bloody hell should people pay money to yet again have to grasp at straws instead of finding anything realy helpfull? So there's a big [Edited for language - Mod.] to the elite and chess.com as well.