You are right it doesn't have 10 milliion active players, but it does have more than 10,000 players in Live Chess right now and more than 9,000 players in Online chess.
That's a big enough group to make it rare for me to play the same people.
This Website!
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I've noticed that wherever i go i always see the same people and about half the site's members just go on once and never go on again! For example I play a chess game with someone. It appears they were in my group of 100 people. This website doesn't have all over 10,000,000 people active.