Despite Anand having just won the title again. I'm willing to bet that if you go out tonight and ask who the world champion is, you'll get a blank stare. Go ahead and bring up the subject as often as you like. (And not in India.)
I think the big divide is between people who see chess as a game or personal pastime vs. those who see it as a sport. I always see it as a kind of personal competition, not a big-time sport.
Why does India not count? WTF?
I call trolling.
And something has to motivate players to play. I got interested when I learned how vast the world of chess is. So something always has to do with how someone like Brett Favre got started. (Though personally I don't like Brett Favre because I'm from WI.)