Chess in Vintage Print Advertising

Here, There and Everywhere.

Advertising Axe?  When did it run?

I didn't understand the ad at first. I got it now.

With Axe, they are all the same actually.

Axe not, but these are really vintage.

lol the dweeby looking dude that looks like Bill Gates can't believe his luck, tis but an illusion though.

Pulp,  I included 2 Highland Queen ads, the Hamilton Watch ad and the Hennessy Cognac one in my lists. The Bohn Aluminum and Brass ad you provided is very interesting to me. Bohn did a whole series of anti-communism ads, all quite exquisite, circa 1952.  What's fascinating here is how they cleverly used Chess against the Soviets.  Thanks for the postings.

The guy approaching the two ladies on the beach for a game of chess or draughts?

Back in the B.O.H.N.

(and its chess ad)

In the age of McCarthyism, Bohn was extolled for its anti-communist ad campaign in periodicals such as Newsweek as well as on radio and tv to which it devoted its entire advertising budget.  

Here are some of what was written about it at the time:

American Forum 1952
I am particularly gratified to accept, on behalf of my company, Bohn Aluminum and Brass Corporation, this citation from our own home town. Many have wondered why we have been devoting our advertisements to the fight against socialism and communism when we have no consumer product. We are doing it primarily because of the complacency that has permitted socialistic schemes and communistic ideologies to infiltrate our homes, churches, schools and Government.

Detroit City Coucil Journal 1952
One Detroit firm, the Bohn Aluminum and Brass Corporation and its president Simon D. DenUyl has appropriated its entire advertising budget via the mediums of television and magazines, to enlighten and general public on the constant dangers facing our nation. Now, Therefore, Be It Resolved, That the Common Council of the City of Detroit do highly commend the Bohn Aluminum and Brass Corporation and its President, Simon D. DenUyl. for this courageous and patriotic activity,

Modern Metals magazine 1952
A big bouquet of white roses to Bohn Aluminum and Biass Corp. of Detroit. Seems as how the Michigan Department of the American Legion has awarded a citation to Bohn and its president, Simon D. DenUyl, "for outstanding service and contributions to Americanism." The citation, presented by Commander Roumell, lauds the company for appropriating "the bulk of its advertising into the fight against the menace of Communism."

Foundry magazine 1952:
Bohn Aluminum Is Cited
-American Legion's Michigan Department has awarded the Citation of Meritorious Public Service to Bohn Aluminum & Brass Corp. and its president, Simon D. DenUyl. Presentation of the citation, given for outstanding service and contributions to Americanism, was ... It lauds Bohn for appropriating "the bulk of its advertising appropriations into the fight against the menace of Communism."

America: Miracle at Work, 1953
With outstanding symbolic art and with a compact text, whose very terseness generated an eloquent effect, this campaign dramatically contrasted the freedoms enjoyed in America with the evils of Communism, but marred its over-all impact with special-pleading attacks on "pink planners" and "socialistic schemers" in this country. Credits: a. This campaign was inspired and supervised by President Simon D. DenUyl of Bohn

yes they are waving to the swarthy tall dark haired man behind him and he thinks its him.