Elegant and Sophisticated Chess T shirts - Please provide feedback on the design

Yes that totally makes sense. Its probably difficult to see in the images but there is a gradient on the colors to try to blend them into the shirt color. It's a vignette effect going from light to dark. It really shows up well on the actual shirts. We use a DTG printing process that is high resolution so you get clear and crisp images on the printing.

The white knight pic is flipped. The coordinates say the knight is on a8. The letters should be on the bottom and the numbers along the side, but they're the other way around. The only way that happens is if the photo got flipped. My guess is someone thought the knight looked better facing right instead of facing left.
The simplest fix would be to simply get rid of the coordinates in photoshop. And make sure everyone involved knows to never, EVER flip photos of a chessboard.

Let me look into it and ask the photographer. I would be surprised if he flipped it. I'm on my phone at the moment but I will take a closer look on my board with the piece and recreate the shot.

Thanks for pointing it out.

I like using the chess pieces to represent the capital I and the s. But I feel that they need to be the same style of pieces. the "s" mark in the knight is confusing and makes it hard to read.

Makes sense. We do use photoshop and it appears as though the color blending is not showing up in these photos. But when I look at the physical printed shirts themselves, they do blend a bit nicer in person.

post # 29, this is a much better design than the first one you posted. this has fluidity of movement.

Thanks for that. I've learned a bit more as I have gone thru the process a few times and I think we are getting closer to a final product.

I agree that the knight needs a little work.

The logo is alright. The i-pawn works better than the s-knight, though. I'm not reading the knight as an S, it looks like "Infinite Variation" to me. Decide for yourself whether that merits an adjustment or not: the logo on the shirt tag or website makes no difference, but the one that's actually a shirt design might.
The slanted army is a clear improvement. It's not what I had visualized (I was envisioning a shot from in front and above, rather than behind and below), but that doesn't make it wrong, it just makes it different. You might want to have the knights face forward towards the opposing army, rather than sideways.

The infinite message should be applied to all aspects. For example, the pieces should be active and not in the starting position, and the edges of the photo/graphic should not be there but rather faded out to infinity, all-over-print, or some other format. The knight as an S should be tweaked. Give it a tail so it slides under the N for a strong ending, and perhaps alter the shading for best pronounced effect. Have a custom patch on a sleeve. Lastly, apparently there are a limited number of variations in chess. I'd put something like "1040" on the t-shirt. Good luck with your endeavors. 

Thanks for your comment.

We do have other designs with active pieces. I have some awesome positions coming out that I am currently working on.

I'll find one of our designs like that and post for you to see.

Doesn't look bad, but something about the shape disturbs me

The board view with the opening is nice, BUT...
That opening was named after a guy named William Davies Evans.
There is no apostrophe in the name!

Thanks for pointing that out. I'll fix it.

When you say "flipped " , what is it exactly you mean?

I looked at it on the board and it's just the position of the camera changed while we working shooting. There was no flipping of the board or color schemes unless I'm misunderstanding what you were saying.

the white knight in post # 12 is technically sitting on the h8 square, not the a8 square. from blacks perspective of the board the a8 square will be right bottom hand corner. the knight is sitting on the left bottom hand corner. which is h8. and it is a dark colored square.

I see what you are saying. I'll check with the photographer to see how that happened but I'll get it fixed and actually will probably use a different square.