if the name of the game, is entertainment..
then there is "bad news is good news"
the "bringing the game of chess into disrepute" is so 19th century. yes, chess isn't the dry intellectual activity some make it out to be; and that Helps it gain fame in noisy, raucous wold of sports.
IfPatriotGames: I don't think this is a self-correcting problem. The reason is that chess is trying to get into the mainstream and make money by selling tickets and having people watch online. Having people throw games hurts you in the eyes of the public. How would you feel if you went to a tennis match (like tubebender wrote) and one player threw the match and lost in a few minutes? You'd probably feel cheated. Throwing games hurts the sport as a whole and the finances of the people who compete. It hurts chess develop and grow economically.
In this case, she was already out of the prize money (I believe, although perhaps she could have won one of the lower women's prizes) but it affects ratings, the opponent, and possible tiebreaks, which can depend on the results of lower boards and the performance rating of previous opponents. She may not be invited to future events, but as the top women's player she'll qualify for all of those events by rating and given how many organizers want to look "inclusive" nowadays, I'm sure she'll get invites as the top active female player. I think a fine would be appropriate. She did violate the rules by attempting to lose the game and probably by bringing the game of chess into disrepute.