Scum or real pop-up winner?

I have just received "new message" pop up on my chess screen after a game pasted below; Is it for real or its a scum?

You're Today's Winner in Huyton Quarry!
[Febuary 8 - 2014]
Every Saturday night, we select a visitor to our site for a chance to be our lucky winner. Based on today's random draw, you are that winner!
The following prize is yours:
CONFIRMATION NUMBER:  ********
Call London Office 020 3051 4044 Call USA Office 00-1-407-260-3620

Please give me some time, I'm consulting my ouija board and magic eight ball to answer your question... (pay no attention to the hyperlink behind the curtain...)

It seems to me those people have a distorted sense of what day it is.  Today's Friday, not Saturday.  It might be different over in UK, but I know it's not Saturday night yet. 

These kinds of things are pretty much always "scum."  I just ignore them.

It's close on Saturday afternoon here.

Just scum spam. 

Thanks chessmates. I though so. A scam Ad it is. I was tempted to ring their London Nr as I badly need a holiday. But then a scammer would know we all badly need holidays. So next they were gonna ask for my ID and bank details to deposit the money I guess ;-)

If it's a phone number, you can sometimes google it.  

e.g. look at the first couple results in this search:

https://www.google.com/search?q=00-1-407-260-3620&rlz=1C1CHKZ_enUS435US435&oq=00-1-407-260-3620&aqs=chrome..69i57.2827j0j7&sourceid=chrome&espv=210&es_sm=93&ie=UTF-8

http://www.wcpo.com/money/consumer/dont-waste-your-money/bbb-warns-of-phone-call-you-should-never-return