I just clicked on the link. What a publicity stunt. He's like the Justin Beaver [scoff, vomit] of the chess world.
It's basically a photoshoot but a candid photoshoot, minus the Photoshop, so in a way it's less of a publicity stunt! It's just him enjoying the sun! Even chess players have to take some time off from study...
Uh...you searched my Content?