There are a few flank gambits like this. In the french and Sicilian with an early b4 usually to gain center control by deflecting the c pawn and as you say initiative/development etc.
Some aren't bad at all, very playable... you may give black an early equality, but it can be good psychologically if you enjoy playing positions where you get initiative/development.
this pawn sacrifice is one i came across when i looked at when the winawer declined variation occurs
this was just something i saw out of nowwhere, i didnt even know what to say!, so this could be useful later in the future if youre playing e4 as white against this :D and face the winawer declined, that is if you play 3. Nc3 ;)