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This intiative is starting today on the English Chess Federation forum: http://www.ecforum.org.uk/index.php
We all need to get behind this idea, all we need is 1 show to make it onto TV imo, then the door will open. If Poker can do it, there's no reason why Chess can't if it's in the right format. Which is why live chess blitz commentary games by a Super Grandmaster is the format being proposed. Please read further at the above topic.