I think it is great.
you cannot do anything about sandbagging.
just play your best chess. If you worry about what others do at otb tournament you can do like me quit otb chess. people are more tournament players than chess players. They calculate more on getting
draws with people they know.
I think on the other hand it is a good thing that there will be more money to chess.
To me some of the rules are ridicolous. Like the example of the French exchange considered drawish, when Waitzkin and Ashley prepared on it and played it to win.
Then there is the big problem of sandbagging.
But what I really don't understand is: why there are cups like Sinequefield, where the 4-5 players in it got more than 20K each, when that money could be used to sponsor an event like this one?
And last but not least, I read a comment which said that GM Ashley and the other organizers are filling up their pockets with at least 2 million dollars if 3000 people show up.