Kindle Owners

In 2004, Amazon founder and CEO Jeff Bezos instructed the company's employees to build the world's best e-reader before Amazon's competitors could. 

When asked to name the product they suggested "kindle", meaning to light a fire. They felt this was an apt metaphor for reading and intellectual excitement.

Kindle hardware has evolved from the original Kindle introduced in 2007 and the Kindle DX (with its larger screen) introduced in 2009. The range includes devices with a keyboard (Kindle Keyboard), devices with touch-sensitive, lighted high-resolution screens (Kindle Paperwhite), a tablet computer with the Kindle app (Kindle Fire), and low-priced devices with a touch-sensitive screen (Kindle 7). However, the Kindle e-reader has always been a single-purpose device for reading rather than being multipurpose hardware that might create distractions while reading.

Amazon has also introduced Kindle apps for use on various devices and platforms, including Windows, macOS, Android, iOS, BlackBerry 10 and Windows Phone. Amazon also has a cloud reader to allow users to read e-books using modern web browsers.