Shark Week is an annual, week-long programming block on Discovery Channel which features shark-based programming, real and fictional. In recent years fictitious programming, called "docufiction," were produced, such as Megalodon: The Monster Shark Lives, Shark of Darkness: Wrath of Submarine, Monster Hammerhead, Lair of the Mega Shark, and Megaladon: The New Evidence to try to improve their ratings.^{[citation needed]} This strategy worked for the program Megalodon: The Monster Shark Lives, as it became one of the most watched programs in Shark Week history, primarily for the controversy and backlash it generated.^[1] It originally premiered on July 17, 1988. Held annually, normally in July or August, Shark Week was originally developed to raise awareness and respect for sharks. Since then it has evolved into more entertainment-oriented programming. Shark Week has also attracted criticism by mainly airing programs just to do with the Great White Shark for the sake of views and popularity. It is the longest-running cable television programming event in history.^[2]

Now broadcast in over 72 countries, Shark Week is promoted heavily via social networks like Facebook and Twitter. Episodes of recent years are also available for purchase on services like Google Play Movies and TV, Amazon Instant Video, and iTunes.

Shark Week

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