>there is no justification for it being played exactly the same as teams.
There is, it's the best strategy to win/gain rating.
Gain rating over the long term, yes. Over the short term/individual game, I'd say no 9since people are deliberately taking 2nd when they have shots at 1st...sometimes even the best chances by far), and in terms of winning (eg - accumulating the most 1sts), I'm not so sure.
>there is no justification for it being played exactly the same as teams.
There is, it's the best strategy to win/gain rating.
>There is no way that any FFA player that is not deliberately teaming in the same way can possibly compete.
True.
Soon we will promote Solo/WTA alongside FFA and Teams. That said, cooperating with opposite might still be a promising strategy in Solo. It's the 3 player stage that becomes very, very different.