@Kookaburrra posted this example for several similar messages to club members in a Club Admins forum:

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For me the above message is just an example for one of hundreds of good reasons for communication between an club admin and different members of a club via direct messages: As far as I can see it looks to be completely legitimate and unsuspicious of having anything to do with "promoting clubs".
As positive it looks to be, that Chess.com is underway to find a way to reduce the risk of muting admins, their filter continues disturbing club admins, who want to do their usual communication, which is very often done to manage activities of members just "in time".





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One of 27 points from the list in comment #55 is in progress now.