It is both a gift and a curse to possess, or be possessed by an 'active' aesthetic sensibility (the appreciation of, and therefore too, the valuation of beauty; as it is defined, for the sake of argument, by either philosophic objectivity or personal subjectivity).
It is the case that those who are victim to it 'feel' themselves emotionally and psychologically rewarded by the practise, and warrant the cost of its pursuit as an 'economy' despite even significant material tax against their finite resources.
Those who 'claim' the pragmatism of 'cognitive' immunity to beauty (in all its forms) suffer no material cost to themselves, but deny themselves the experience won of adding emotional and psychological pleasure to what is otherwise simply cognitive engagement.
Which ever camp you find yourself in (for it is a choice), it is alway the case that neither can defend their manifest by recourse to pride without trading against humility. Being in a position to do so...I personally chose the richer of the two experiences when I can.
Why would you not?
From the OP it wasn't about money but about what people THNK is the best designed set. So it's mere opinion. Nothing wrong with that. And with all the reference of NOJ (what the heck is NOJ?) I looked it up. Very interesting designs to look at though not sets I'd consider purchasing.