The reserve adds an air of mystery and excitement to the auction.
Maybe for the seller. As a buyer, I find it adds a degree of frustration and annoyance — I always find myself thinking "If you want x dollars for it, just start the bidding at x, so I know right off the bat if I'm wasting my time or not."
And keep in mind that NONE of the sets offered by Studio Ann Carlton are this set's design. Only the ones linked from Demetz Patrick are the same, and those are far more expensive.
That would be relevant if baddogno and I were discussing the prices realised for Demetz Patrick sets on Ebay but we weren't. We were discussing the prices realised for Studio Ann Carlton sets on Ebay.