Why people flip pictures? I have no clue... but it may just be the pieces out of place. Let's hope so...
What's worse than setting up the board wrong for a picture?
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It makes the people who took those pictures look as if they don't know much about chess. And if they're trying to sell me something, it doesn't fill me with confidence that they know much about what they're selling either.
I found a 'Gary Kasparov' chess set with one of the knights swapping with one of the Bishops on the cover.
Going through the trouble to create a 3D chess board, and making the squares the wrong color. Doh!
(and not even setting up the queens correctly)