You allowed your opponent to eliminate the second exchange in the variation. It's the main idea, creating a pawn majority King side for White and giving a compromised majority to Black Queen side. That creates a winning pawn end game for White (all else equal).
You also wasted a tempo on a non-existent threat. Even if Black insists on giving up the bishop pair, it's not a problem. However, it was Black's compensation for the crappy pawn structure.
The text moves are better...back to the drawing board?
Fellow chessplayers,
I wonder what your collective opinion is on the move 5.h3 in the Ruy Lopez exchange variation. It's something I've thought about before, and I think it's worth a try.
I haven't done much analysis on it yet. The idea, of course, is to prevent the 5...Bg4 pin that occurs on 5.O-O
Here are some sample lines: