As stated it's not ambitious, there doesn't appear to be any great point to the manouvre. It's just a way for white to play mindlessly for a while without throwing away the game. There are also no real classic games or situations to follow in the footsteps of and study.
"but Carlsen..."
Professional chessplayers are under tremendous pressure to come up with something in the opening their opponent hasn't seen or quite understood completely before. If they end up playing the London it's more of a surprise weapon they have locked away ready to spring, most likely with computer-prepared novelties to hand. So it's suboptimal for them in theory, but might work as a surprise. That's a totally different scenario to Joe Average just playing it every time.
The difference between the London and the Stonewall, of course, is that in the London white can play his setup against (almost) anything and still come out of the opening with an even position where he can try to outplay black.
Whereas the Stonewall system is nowhere near as universal. In the Stonewall, there are certain setups from black where if white continues playing the Stonewall he is just considerably worse, if not positionally losing right out of the opening.