Chess.com Price Increases - Disgusting

Imagine you are the chess.com owner, charging £13.99 every month for premium, making absolutely millions every year and then saying to all your users "do you know what; as a millionaire, I do not make enough money, so I'm going to increase the amount you pay me".  

I am absolutely disgusted that you have decided to increase your price, when you are already turning a huge fortune.  I hope that people do the right thing and cancel any renewals on this site as a protest.  Enough people cancelling memberships will start making you see clearly.

You're generalizing things too much.

There are so many costs for hosting, salaries, events, developing, taxes and so on. And if you look into the global economic situation this was just a matter of time. 

The supplier can ask what he sees fit.
The customers decide if the service is worth that to them or not.

The reasons for the increase are given at the bottom of the article.

https://www.chess.com/article/view/prices-changing

Also, this is the only price change since 2009.

I was actually thinking of paying for a year's membership. Then this.

Maybe not.

If you pay for a year premium it will stick to the lower premium price also for you. 

I was considering paying for a year of gold to lock in game review, but then noticed that doesn't work. 

I don't use lessons. So it's basically not an option to grandfather game review without upgrading to a higher tier? 

If you get the membership now, you'll get the feature set the membership page shows for your current membership.

OK thanks

Maybe you don't understand how business works. You charge what you can get away with. 

If a business owner is a millionaire, that is completely irrelevant. The purpose of a business is to make money. If they already have a lot, the purpose is to make even more. That's how it works. 

If the covid/inflation situation has taught us anything, it's that people are gullible. For many businesses costs have risen, so consumer prices also have gone up that amount, plus a little (or a lot) for profit. All you have to do it tell people it's not your fault, it's inflation (or other reason) and there is nothing anyone can do about it. Most people say, ok, and pay up. No questions asked. 

Fortunately for some business costs have gone down or stayed the same. Automation, streamlining and technology advances will lower prices for many products or services. So those companies will see a huge benefit from raising prices while at the same time lowering operating costs. Smart business. 

thatsa lie. abt suppliers ?...ever hearda the word 'regulation' ?

and yes. MCDC can charge what they feel & more power to them cuzza the market theyre in. but its not that way for every supplier. unless ur picking bananas 4a republic s/w...yes you. pulling bernanners 30 ft in the air.

What does "bumping gums" mean to the uneducated, Wally?

bornanas

Oh right, thanks.

I am fine with them incresing prices, but what makes me mad is them removing features for the non payers

That pushes it in my opinion, 

What do you mean "pushes it"? If they feel they are not making enough money, the whole point is to push it as far as possible. Too cheap and they don't make enough money, too expensive and they might lose paying customers. So they have to push it to see what people are willing to pay. Keep in mind if there is a way to reduce operating costs, through things like technology, automated responses, etc that may not yield enough extra profit. Raising prices will raise profits even more. Which is the whole point of having a business. 

Balance between prices charged and customer uptake. Maybe it's succeeded beyond expectations. My only comment is they could do with software infrastructure improvement.

Are you @erik's accountant? Did he deny you that raise? I feel ya bruh.