There seems to be a typographic error; the second sentence doesn't quite parse and is missing an initial capital.
As I said above, it makes perfect sense if you substitute a comma for the full stop, which also explains the missing capital. And "back where he started" in your translation is incorrect; "zurücklegte" refers to the newspaper, not to himself, ie he gave it up.
Ignatz Kolisch?
That makes sense. Missed a few posts while I was writing mine. It's been a while since I read any German, never mind such a recondite nineteenth-century sentence structure, so I was slow. I should have specified that I was unsure about those last two words especially.
John, the same word is used for both "leaf" and "page", true, but there's no real doubt about the translation here. A pun is possible, though unlikely (it's a financial newspaper, not forestry), but even in that case you'd pick the meaning that would be first suggested in context.
I understand that is what one may "pick" but the translation "Green Leaves" cannot be 100% ruled out without more facts.
Perhaps the paper went bankrupt because it was named "Green Leaves" and nobody in the financial sector realized what it was.
You're just being stubborn. Would the New York Times go bankrupt due to people assuming it's about multiplication? That can't be ruled out 100% either.
You chess types are so narrow minded.
Green Leaves has a nice ring to it.
Let a hundred flowers blossom, my man.
Do you know the rest of that quote?
When a hundred schools of thought contend, at least 99 of them are wrong.
You're just being stubborn. Would the New York Times go bankrupt due to people assuming it's about multiplication? That can't be ruled out 100% either.
That was funny. 
"publicist" is not "public career" he is writing some ads, short texts, etc ...
"Publicist" ist now written "Publizist" and means "journalist" in a broad sense (but only in print media).
Well, Google translates "Grüne Blätter" not as "Green Pages" but as "Green Leaves" which does sound a bit more poetic. Of course, I'll just call it "Grüne Blätter."
Can be both in german apparently.
http://dictionary.reverso.net/german-english/Blatter
And for entertainment and educational added value :
Dutch language looks quite a bit like German.
Here in Holland it is not very uncommon that german tourists start speaking in german to dutch folks, after which the dutch folks often talk back in german or in english or ... in dutch, and then the german tourists would usually continue talking in german 
(Towers of Babylon ? First to the left, and then to the right at the end of the street)
In dutch language "blad" is both leave from a tree, as well as magazine.
"Club blad" is often referred to as the chess club magazine at a chess club in Holland.
Well, Google translates "Grüne Blätter" not as "Green Pages" but as "Green Leaves" which does sound a bit more poetic. Of course, I'll just call it "Grüne Blätter."
Can be both in german apparently.
http://dictionary.reverso.net/german-english/Blatter
And for entertainment and educational added value :
Dutch language looks quite a bit like German.
Here in Holland it is not very uncommon that german tourists start speaking in german to dutch folks, after which the dutch folks often talk back in german or in english or ... in dutch, and then the german tourists would usually continue talking in german
(Towers of Babylon ? First to the left, and then to the right at the end of the street)
In dutch language "blad" is both leave from a tree, as well as magazine.
"Club blad" is often referred to as the chess club magazine at a chess club in Holland.
:D soo true, the average german language capabilities are such a pitty
The first newspaper very well could have been named "Green Leaves". You are just speculating based on context, but you cannot positively rule out that the paper was named "Green Leaves" without personal knowledge. It could have been a double entendre as well.