there should be an award/badge/etc for these tiers/prestige things
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So I see chess.com is gamifying itself now. It's a bit silly but it probably will work, human psychology being what it is. However I don't see any actual rewards for reaching certain levels, even like a badge or something that would be free for chess.com to give out. Maybe they could also give you access to special merch or something. I'm sure they're still thinking this through but I think that would be good. In most games you can spend in-game tokens for stuff, I don't see why this should be any different.