I actually find some of the adds interesting. Like that website with really good deals on chess sets.
A member who pays membership will never know about this good deals so maybe ends up paying more in other website... In the other hand, trying to sell to the people who can't or don't want to invest money is kinda contradictory... I mean the people who spends the money don't get the adds, and the people who spend nothing is being ofered more options to spend.
Going for an adventurous task = Challenging Computer4-IMPOSSIBLE.
Putting oneself into trouble = Flooding the chat box (in the presence of staff/mods).
Wasting one's time = Watching the ads at chess.com.
Completing a task very quickly and promptly = Playing Bullets.
Greeting a guest at home = "Saying hello" to a newcomer at chess.com.
Appreciating a deserving person = Sending a trophy.
Undeservingly trying to get appreciation = Cheating at chess.com.
Living and facing challenges together = Joining a group.
Putting money to good use = Buying a Premium Membership at chess.com.
Trying to be like Shakespeare = Writing forums/articles.
Saying bye for a short time = Logging off.
Saying goodbye and departing off permanently = Closing one's own chess.com account.