The better question for you to ask would be to switch the "one" and "is". The order is irrelevant more or less.
Anyways, at even the beginner level, everyone needs to know *basic* ideas of pawn play, attack, opening principles, and strategic play. Luckily, these things are by no means (and in fact, very un) mutually exclusive. Everything can be easily explained by the ideas that your pieces should be active, your opponent's pieces should be deactivated as much as possible, and that you should try to hold on to your material and win opponent's material.
To that end, you should use your pawns to control the centre and restrict opponent's pieces, and you should attack your opponent's weak pawns- at least, that's an option to win material. You can use pawn breaks to help your pieces get more power against opponent's pawns.
You should attack in the area you are most active in.
You should develop your pieces to the center, and don't waste time making other moves usually.
You should keep your pieces active, generally controlling the center, etc.
Then, you need to be able to understand tactics. And that's all the positional understanding (more or less) that you need to play decent chess, which most players I see can't do. It just shows that tactics are the most important thing, by far.
You really don't need to know any ideas like "how to play against IQP" or advanced opening theory, or "principle of two weaknesses", etc. until you're a very strong player.
Pawn play
Attack
Opening Principles
Strategy/Positional Play