I am aware that there are many organizations, which are not loyal to this wonderful game and try to make it popular. One of those is chess.com, which allows ridiculously weak users to play here, thus bringing mediocrity to chess.
I will just warn erik & Co.
You will kill it before it becomes popular. Chess is essentially an unpopular, elitist game.
To my surprise, chess has appeared in the media recently due to the World Championship. Most people would think that is positive for the royal game. But they could not be more wrong.
Chess should be a game to be practised by the greatest minds of this world. It should not be played by the plebeians, the ignorant masses who by no means understand the logic hidden behind a seemingly simple board game.
Chess is not a ridiculously popular sport like football, soccer or basketball. And it should never be. Only a few are capable of finding beauty in it. Promoting and advertising chess would only damage it by attracting inferior human beings to it.