Synchronised Swimming and Snooker
Chess triathlon - a better wcc

I think yodeling was invented to call the cows home. The one with the most cows ay the end wins.
If it's a tie, they do an Armageddon Yodel, the first guy to call a cow wins

I once saw a match on a field that was divided in 8*8 squares and the public was betting on which square the cow would take a dump.

I imagine that anand would have a problem with pushing cows. Indian people do not like to disturb cows. We would have to solve that one.
Triathlon = swimming, biking and running. The world championship chess needs some more appeal. I would combine chess with javeling and ice skating to make it more attractive than just pure chess. Although judo?