The reason they aren't free is that they cost us money to make. BUT we do offer you some resources so you can make business cards and flyers and stuff for yourself. See this thread for more info: http://www.chess.com/forum/view/community/chesscom-flyers-business-cards-and-art .
Chess.com stickers ought to be free
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They ought to be free so we can promote this great website everywhere we "stick" it. I ain't paying several bucks for the "love".
Peace bros.
MP.