Capturing is often attractive to new players when they become unsure about a position. I think this is because it gives a sense of control over the situation as the opponent must (almost always) recapture.
In a sense, it's to delay the difficult decision for another move.
In the beginning game I can understand the want to just sacrifice a piece to its equal. I have never understood that however everybody's play style is different. Why do people give up their pieces when there are smarter moves to be taken?