Who is more famous? Chess edition

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xman720

The Pantheon Project is a sort of list made to measure how famous everyone is and who the most famous people are. It only uses WIkipedia page statistics and is a bit of a fun source of amusement rather than actual data. Nevertheless we can be amused. 

Here is the list: http://pantheon.media.mit.edu/rankings/people/all/all/-4000/2010/H15

But don't use it to cheat! Try to guess these answers:

Solve the puzzle to see the answer.

Who is more famous, Paul Morphy or Michael Jordon?

Who is more famous, Emmanual Lasker or Steve Jobs?

Who is more famous, Bobby Fischer or Tim Burton?
Who is more famous, Alexander Alekhine or John Cleese?
Who is more famous, Capablanca or Donald Trump?
Who is more famous, Mikhail Tal or Jim Carrey?
Who is more famous, Garry Kasparov or 50 cent?
Who is more famous, Viswanathan Anand or Carl Sagan?
Who is more famous, Wilhelm Steinitz or Scott Joplin?
Who is more famous, Mikhail Botvinnik or Davy Crockett?
Who is more famous, Paul Keres or Rush Limbaugh?
 
Post your score and post where or not this gave you hope for chess.
The score is out of 11.
 
Note that because of the nature of two response questions, the score is not very accurate to your knowledge. Here are the equvilient scores:
1 - 5: You know NOTHING about famous chess players.
6: Your equivilient score is 9%. You probably just got lucky.
7: 27%. You  only knew about a quarter of the answers.
8: 45% You might feel good about yourself but you still knew less than half the answers.
9: 64% If this were a test you would fail.
10: 82% A reasonable grade.
11: 100% Congratulations you actually know how famous these people are.