I dont think anyone understands your caveman suggestions.
Free internet by chess.com
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When Edison invented the electric bulb,he sold it it on no profit no loss .
So chess.com should follow Edison and it should open wifi hotspots to encourage people to play internet chess.
Later it can be exploited and would result of accumation of wealth and empire.
love
Because now it is beyond the power of a common man
Internet is so costly these days.