You could even reverse the order of presentation of your point #1 and point #2, so that Pawn Structure became the first consideration rather than the second.
After all, your middle-game play will be determined largely by the Pawn structure. I'll give two examples, with all the pieces removed so that only the Pawn Structure is visible:
White has a half-open c-file, and more space on the Queen's side. His most natural plan involves dominating the file and advancing his Queen's side Pawns to open lines and create weaknesses.
Black has a half-open e-file and more space on the King's side. His most natural plan involves pressure on the e-file, plus a Knight outpost on e4, and if possible a King's side attack.
White has a half-open d-file and a considerable advantage in controlled space in the center and on the King's side. This should also give him a development advantage. White will be attacking in the center or on the King's side, since his advantage lies in those places.
Black has a half-open c-file and has two center Pawns (at d6 and e6) against one (at e4). Black can throw his Queen's side Pawns forward to engage White's King position, while putting pressure down the c-file with Queen or Rook. A sudden counter-blow in the center is also possible sometimes, where Black has a local preponderance of two Pawns against one.
The Pawn structure determines the middle-game planning... so perhaps it deserves first mention?
We can now add three more points to our rules for the opening. We must think about what play will be like in the middlegame. Masters do not simply bring their pieces into play and then start to wonder what they intend to do with the said pieces. After a few moves they will be already working out a plan for the approaching middlegame. If, for example, you want to mount a queenside attack in the middlegame, you should be taking this into account as you develop the rest of your pieces and make your pawn moves.
A second important consideration is the establishing of the pawn structure. Establishing a sound pawn structure is very important. The future course of the game often depends on the pawn structure. You should avoid unnecessary weaknesses (e.g. doubled pawns or backward pawns). However, every single situation needs to be evaluated in specific terms: perhaps you will obtain sufficient compensation for the weaknesses (open files, a lead in development, a strong point, etc.).
The players (especially those with the white pieces) should be trying to seize the initiative. Having the initiative is an advantage!
It is often possible to sacrifice one or sometimes even two pawns for the initiative.
White's opening goal can be described as follows: in the shortest possible time he must bring into play the maximum number of pieces, seize the center, establish a healthy pawn structure, provoke weaknesses in his opponent's camp and take over the initiative.
Black's opening goal is: develop his pieces rapidly, fend off threats from his opponent, without weakening his own pawn structure, keep a firm eye on the central squares and fight for the initiative.
If your opponent makes a mistake in the opening, you must exploit it with the greatest possible energy.