Don't have such one Hluek. Seem like chess is dead in my province. Young generations in my area are more interested on internet games other than chess. The game need to be revitalized by a certain figure with a certain strat to revive awareness to it's target market.
Maybe Russia can revive it back to it's glorious days worldwide. The game seem to be linked with your country. A weirdo player with the likes of Fischer, a competitor with the likes of Kasparov and an effective media with worldwide coverage can somehow manage to do the task. Most of all what would be the benefits it should offer to the market to create interest for people to get involved. In return what returns would the institution get once they start this endeavor.
I know less about Russia than you might guess. Do you have chess cafe's?
Kasparov said he won because the goddess of chess was with him:
http://en.wikipedia.org/wiki/My_Great_Predecessors