well, i don't care at all. The guy plays great chess, and that is all i care about. Who cares about looks?
Nobody really cares. But since he models for money as well as plays chess for money, it's a fair inquiry whether his modeling appeal is based on looks or fame, although there's no doubt that without his chess fame, becoming a model would have been far less likely for him.
For sure he is the most good-looking world chess champion .. for womans. As a man i prefer serious badass faces in black and white photography.
Capablanca: http://upload.wikimedia.org/wikipedia/commons/a/a2/Chess_Fever_Kapablanka.jpg
Lulz what a move, mate in 4 is coming
Lasker: http://upload.wikimedia.org/wikipedia/commons/7/78/Emanuel_Lasker.jpg
What are you looking at noob? Wanna get pwned?
Bobby fischer: Interesting variation. Im thinking how i will beat you in the next 30 moves
http://upload.wikimedia.org/wikipedia/commons/b/bf/Bobby_Fischer_1960_in_Leipzig.jpg
Steinitz: I have an IQ of 200 and my beard is awesome, want to challenge me?
http://upload.wikimedia.org/wikipedia/commons/b/b2/Wilhelm_Steinitz2.jpg