Well now that's just lousy advice -- tongue in cheek or not.
If below average players didn't play, there's be a new average and half of the remaining players would end up below average again... Just play, enjoy, and if it's something you feel compelled to do, strive to improve. Playing games is probably the best way to get better, especially for beginners.
Forget about others, just concentrate on yourself. Play more games. How is it bad ettiquette to play chess?