For the under-master level, it doesn't really help directly to have new openings much.
But playing new openings, without knowing too much about them ahead of time, is very good for your general playing strength. Just play something you're not familiar with and learn how those positions work.
I'm actually doing that right now.
I have been trying to learn queen's pawn openings as white and the Modern as black after playing almost exclusively king's pawn openings and the Nimzo-Bogo repertoire against the Queen's Gambit and the Sicilian Taimanov against 1. e4.
My typical way to try to learn openings is read books on the opening (I like the "Move by Move" books), try to understand the basic schemes of the openings, supplement them with recent master games of the openings, create decision trees, then practice on a board the first five moves, then eight moves, then 13 and then 21. I often look up traps associated with the openings, just so I don't fall into them. Videos are a really nice way to learn, too. I'm trying to narrow down which lines to learn by analyzing my decision trees with Explorer and the computer here. Then I just play, take my lumps while I learn, and analyze my losses to look for where things went wrong.
(By the way, I am not neglecting study of tactics or endgames.)
If anyone has any other suggestions or is willing to share ways they learn new openings, I would appreciate it.
Added note: I've learned just to focus on the main lines in the books and not try to learn every possible move, unless a move is identified as questionable. It's just too much information.