Sure, laugh at the silly chess player... (Fischer story)

"After that we [Swami Shankarananda (the interviewee) and Bobby Fischer/ed.] became friends and we went to chess clubs together and even to the beach. One time we were at the beach and Bobby saw a pretty girl sitting by herself. He went up to her and said, “I’m Bobby Fischer, the great chess player.” It was a good opening gambit, but she had never heard of him. Her reply made him realise she was foreign, so he asked where she was from. She said, “Holland.” Bobby said, “Do you know Max Euwe?” (The Dutch former World Champion). She’d never heard of him. Now Bobby had run out of ideas. He shrugged his shoulders and walked away."

http://goo.gl/g5PT9f

("Interview With Swami Shankarananda" by Jeremy Silman, or at least formerly at his website.)