Use the ad revenue to reduce cheating

The perception of cheating levels is orders of magnitude more than the actual amount. The vast majority of games and players are clean.
https://support.chess.com/article/648-what-do-i-need-to-know-about-fair-play-on-chess-com
https://www.chess.com/article/view/online-chess-cheating
https://www.chess.com/article/view/chesscom-update-june-2025#FairPlay
The site closed more than 113,000 accounts in May for fair play violations and has a full team of staff working on reports along with some automated systems for detection.
https://www.chess.com/article/view/fair-play
That said, discussions of cheating, potential cheating, or cheat detection are not allowed in the general forums. If you would like to discuss join the following club
https://www.chess.com/club/cheating-forum